The internet allows companies to create and deliver personalized products. Some call this ability "mass customization". The Internet allows the end user (you) to record your requirements, the manufacturer can then build to order. The first areas where we are seeing wide scale personalization is with deeply personal products such as jewelry and stationery. I expect the trend to continue. Following is a list of web sites that offer custom products or adding custom engraving to products. Here is a list of things that merchants can engrave, embroider or otherwise personalize.