<== An Outsider Look at HIVE ==>
Why Hive is a marketing campaign for Hive that was launched during Hive Fest 2021. The campaign appears to be targeting business leaders and developers; however it emphasizes the growing NFT market on HIVE which is of interest to professional artists.
The site is essentially an online brochure for the platform which emphasizes the role that Blockchain development will hold in the emerging Web 3.0.
The video below from the Why Hive Vimeo channel (and on the site) explains the platform.
video marketing nuevo.mp4 from WHY HIVE on Vimeo.