🠈 Anytime Fitness 🠊
Anytime Fitness
Anytime Fintess is a chain of fitness clubs. The headquarters are in Woodbury, Minnesota. They had over 4,000 clubs in 2019.
In 2014 the chain created a parent company called Self Esteem Brands (sebrands.com) so that it could create additional brands. These brands are:
- The Bar Method uses Burr Leonard's adaptation of Lotte Berk's Method to create an ideal workout for women.
- Waxing The City offers hair removal services.
- Basecamp Fitness offers intense workouts. They listed 8 locations in 2019.
- PumpOne appears to be a fitness app.
- Franchise Real Estate helps franchisees acquire real estate.
- Healthy Contributions is a program designed to help Anytime Fitness harvest health care plans that include fitness benefits.
- Provision Security provides technology for franchisees.
Corporate History
The company had an impressive spurt of growth as a franchise. The only freaky thing I see in the history is that the company brands its employees with logo tattoos. This might become a thing with other firms.
- 1995: Chuck Runyon, Dave Mortensen, and Jeff Klinger bought the Southview Athletic Club in St Paul, Mn.
- 2001: The group sold the club with goals of creating a chain.
- 2002: The group created Anytime Fitness (AF) as a franchise system with first franchise in Cambridge, Mn.
- 2005: AF expanded internationally with its 77th club opening in Halifax, Nova Scotia.
- 2009: AF had 2000 clubs.
- 2012: AF acquired Waxing The City which is a hair removal chain.
- 2013: AF hired Jimmy Hayden to tattoo its logo on 200 franchisees and corporate employees.
- 2014: On Feb 13 the company filed name Self Esteem Brands in Minnesota.
- 2014: Roark Capital Group bought a minority stake in the chain.
- 2015: AF opened its 3,000th club in Stroud, Gloucestershire, England.
- 2018: SEB acquired Basecamp Fitness. This chain was founded by Nick Swinmurn who founded Zappos.3
- 2019: SEB acquired The Bar Method which offers fitness training for women.
- 1981: Burr Leonard encountered the Lotte Berk Method for physical fitness.
- 2001: Burr and Carl Diehl opened the first studio in San Francisco.
References:
- Wikipedia - Anytime Fitness (Drawn 10/27/2019)
- PR Newswire - Roark Investments (Drawn 10/27/2019)
- Franchise Times - From Shoes to Sweat (Drawn 10/28/2019)
Directory Listings:
- Coconino County - Recreation: Anytime Fitness
- Gila County - Recreation: Anytime Fitness
- Mohave County - Recreation: Anytime Fitness
- Phoenix Color - Fitness: Anytime Fitness
- Phoenix Color - Fitness: Bar Method
- Phoenix Color - Cosmetic Surgery: Waxing the City
- Pima County - Fitness: Anytime Fitness
- Pinal County - Recreation: Anytime Fitness
- Yavapai County - Recreation: Anytime Fitness
- Boulder Color - Fitness: Bar Method Boulder
- Boulder Color - Fitness: Anytime Fitness
- Colorado Springs Color - Fitness: Anytime Fitness
- Denver Color - Cosmetic Surgery: Waxing the City
- Denver Color - Fitness: Bar Method
- Denver Color - Fitness: Anytime Fitness
- Durango Colorado - Fitness: Anytime Fitness
- Fort Collins Color - Fitness: Anytime Fitness
- Grand Junction - Fitness: Anytime Fitness
- Steamboat Springs Me - Recreation: Anytime Fitness
- Box Elder County - Business: Anytime Fitness
- Davis County - Fitness: Anytime Fitness
- Provo Utah - Fitness: Anytime Fitness
- Saint George - Fitness: Anytime Fitness
- Salt Lake Sites - Fitness: Bar Method
- Salt Lake Sites - Fitness: Anytime Fitness
- Salt Lake Sites - Cosmetic Surgery: Waxing the City
- Tooele - Health: Anytime Fitness
- Vernal, Utah. US - Recreation: Anytime Fitness