🠈  Rusty Taco  🠊

Rusty Taco

Rusty Taco is a chain offering gourmet tacos. The chain has over 145 locations with headquarters in Dallas, Tx.

Rusty and Denise Fenton started the chain in 2010. The couple had recently engaged in a trip to Acapulco, Mexico. They came across a taco offering delightful fish tacos and decided to bring it back to their home in Dallas.

The Fentons were in the early stages of building the chain when Rusty died of kidney cancer. The family sold the chain to Buffalo Wild Wing which, in turn, was acquired by a division of Roark Capital called Inspired Brands which includes Arby's and Sonic.

Buffalo Wild Wings was not hip on selling food associated with iron oxide (rust). BW3 tried shortening the name to R Taco in 2015. Fortunately, better minds prevailed and the company returned to the brand Rusty Taco in 2018.

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  1. Wikipedia - R Taco (Drawn 10/24/2019)

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