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🠈  Sports Direct  🠊

Sports Direct

Sports Direct PLC is the largest sporting goods retailer in the United Kingdom. The company was created by a sports enthusiast and investor named Mike Ashley. The early growth of the company was tied in with personal investments. For example, Ashley owns the team New Castle United as an independent investor.

The portfolio currently includes the US based chains Easter Mountain Sports and Bob's Sports.

Acquisition History

During the financial crisis, Sports Direct acquired several large sporting goods stores. This section lists transactions that I encounter in other research.

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